馨心齋是以「遵崇古法承製，堅持在地文化，以100%天然原料，製成100%無害香品」作為產品的核心價值；並以平價．人文．心生活美學為品牌定位。

我們承襲了傳統製香工法，並且選用純天然原料，不添加任何化學成份，只願呈現出木頭最原始的味道。在台灣，香品除了傳統敬天祭神用途外，也可以依個人喜好芳香紓壓，或是空間香氣調和。一款好的香從鼻入味、由眼觀煙，都可以讓內心獲得平靜。

用頂真的心作每一枝好香，讓美好的良品走入您的日常。保存台灣在地的好味道、好回憶，就從馨心齋開始！

The core values of Shin Shin Jai’s product are “following the heritage of traditional methods, holding fast on local cultures, using 100% natural materials, and making 100% harmless aromatic products.” We promise to provide affordable, human-center products and advocate for a living aesthetic that comes from the heart.

We inherit the traditional techniques in making incense, select all natural ingredients without any chemicals. We hope to present the most natural aroma of the woods. In Taiwan, the usages of incense are much more than the traditional way of paying respect to the gods and ancestors in. It can be used as personal relaxation, as aromatherapy, or as air freshener. A well-designed incense can not only be breathed in through the nose but also enjoyable through the eyes and bring peace to the heart.

We make each incense with a genuine heart and have committed to bring enjoyable products to your daily life. Shin Shin Jai’s products help you preserve the pleasant aroma and delightful memories of Taiwan!